[et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” background_color=”#5aa31a” background_enable_image=”off” parallax=”on” parallax_method=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” header_font=”Verdana|700|||||||” header_text_color=”#FFFFFF” header_font_size=”42px” header_2_text_color=”#FFFFFF” background_enable_color=”off” custom_padding=”10px|10px|10px|10px|true|true” global_colors_info=”{}”]<\/p>\n
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[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”15px|||||” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” text_text_color=”#000000″ global_colors_info=”{}”]<\/p>\n
The results of the 2024 Act Green survey show that 72% of audiences think cultural organisations have a responsibility to influence society to make radical change in response to the climate emergency.<\/span>\u00a0<\/span><\/p>\n This research, run by Indigo Ltd for a third year, reveals that cultural audiences and visitors are concerned about the climate emergency, and want to see the organisations they visit playing more of a role in tackling it as well as communicating their efforts to their audiences. Indigo Ltd gained 17,450 responses from 112 cultural organisations, the largest number of participating organisations to date.\u00a0<\/span>\u00a0<\/span><\/p>\n<\/div>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” text_text_color=”#000000″ global_colors_info=”{}”]<\/p>\n 86% of cultural audiences are worried about the climate crisis and 93% have made changes to their lifestyle to help tackle it.<\/span>\u00a0<\/span><\/p>\n 74% said a sustainability accreditation would make them view an <\/span>organisation more positively.<\/span>\u00a0<\/span><\/p>\n Only 16% of respondents think cultural <\/span>organisations currently place great importance on tackling the climate emergency.<\/span>\u00a0<\/span><\/p>\n Younger respondents are more likely to think organisations have a responsibility to influence society to address the climate emergency.<\/span>\u00a0<\/span><\/p>\n 89% expect organisations to be reducing and recycling waste, and 64% expect organisations to work with suppliers who share their values on environmental issues.<\/span>\u00a0<\/span><\/p>\n 68% of audiences want information from organisations about how they can act more sus<\/span>tainably. 62% said availability of public transport is the key consideration when thinking about how to travel to an organisation<\/span>\u00a0<\/span><\/p>\n<\/div>\n [\/et_pb_text][et_pb_button button_url=”https:\/\/www.indigo-ltd.com\/resources\/act-green-2024-report” button_text=”Explore the findings here” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” text_text_color=”#000000″ global_colors_info=”{}”]<\/p>\n Act Green is an Indigo Share Hot Topic, designed to explore the role of cultural organisations and their audiences in tackling the climate crisis. This is the third year the research has taken place. The research was free for organisations to take part in, thanks to sponsorship from Supercool.\u00a0<\/span>\u00a0<\/span><\/p>\n Throughout May 2024, 17,450\u00a0 cultural audience members responded to a survey sent out by 112 cultural organisations across the UK. The survey was sent out via link to previous attenders by each venue.\u00a0<\/span>\u00a0<\/span><\/p>\n<\/div>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_4,1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”3_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” text_text_color=”#000000″ global_colors_info=”{}”]<\/p>\n Indigo-Ltd are award-winning audience specialists.<\/span>\u00a0<\/span><\/p>\n They work individually with arts and cultural organisations to bring the audience\u2019s voice into decision-making, as well as running sector-wide research projects on particular issues and topics.<\/span>\u00a0<\/span><\/p>\n Indigo\u2019s ground-breaking sector-wide research during the Covid-19 crisis included After the Interval, the Culture Restart Toolkit and Missing Audiences. These surveys were used by over 500 cultural organisations and gathered over 500,000 responses, and won Indigo multiple national awards, including a national \u2018Outstanding Leadership\u2019 award for Katy Raines, Indigo\u2019s CEO.<\/span>\u00a0<\/span><\/p>\nKey findings<\/h2>\n
About the research<\/h2>\n
Indigo<\/h2>\n